Accenture to help AB InBev with sales and distribution across Africa

11 October 2018

Accenture has added to its global relationship with the world’s largest brewer AB InBev through a new agreement to help improve the latter’s sales and distribution processes across the African continent. Improvements will be implemented via the Accenture NewsPage Distributor Management System (DMS).

Management consultancy Accenture has prior experience with AB InBev, having implemented a $100 million build-operate-transfer contract for the firm in India up until earlier this year. Now, the firm is set to help the brewing giant with optimising its operations in Africa.

AB InBev’s African operations constitute a major part of its $45 billion empire across the globe, which employs over 200,000 professionals. The brewer’s African outfit is set to receive a comprehensive boost via Accenture’s comprehensive DMS solution.

Accenture DMS offers optimisation for every link in the supply chain, specifically offering quality data on secondary sales, which allows its clients (primarily consumer goods companies) to manipulate its promotional activity, in addition to streamlining the supply chain to increase productivity.

Accenture to help AB InBev with sales and distribution across Africa

The DMS also leverages cloud-based Salesforce technology, which AB InBev can use to improve its customer relations across the continent. Over 2,000 African AB InBev employees who will have access to the DMS will now have the ability to track the entire distribution network and make improvements where deemed necessary.

The contract with Accenture is due to last three years, and will cover a number of crucial markets in Africa, including Nigeria, Ghana, Mozambique and Zambia. In addition, Accenture has helped upgrade the DMS in Tanzania and Uganda, where the firm already helped set up the DMS three years ago. AB InBev is among a number of brewing companies currently bolstering their operations in the growing African economy. 

Commenting on the partnership, Lee Dawson, Vice President at AB InBev said, “Accenture’s DMS solution has enabled us to enhance our sales and distribution operations in Tanzania and Uganda over the past three years, and we’re excited to upgrade to the latest version and expand its use to other countries in Africa, With DMS, we’re better positioned to achieve our goal of becoming the number one brewer across the continent.”

Managing Director at Accenture Marlize Claasen added, “AB InBev understands that expanding sales, enhancing efficiency and improving profitability requires full visibility into its sales and distribution operations. We’re excited to be able to continue our successful collaboration with them as they seek to expand their market share in Africa, while developing a more connected and modern relationship with consumers.”

Roberta Annan Capital Partners to help with Ghana Smart Cities project

20 February 2019

Ghana is set to embark on a $300 million Smart Cities project, which will establish digitally integrated urban centres across the country with digital access. Accra-based boutique investment and advisory firm Roberta Annan Capital Partners (RACP) is set to help with the project.

RACP will be joined by Celltell Networks and the Chinese government’s international cooperation company in the handling of the project – which is titled ArisCel – following the signing of an MoU by the three entities. The primary focus for the project at the moment is to establish a WiFi network across the country.

The network will require considerable infrastructure, which will be established in collaboration with the “local government institutions and other strategic and relevant government agencies.” A number of companies have been involved with the design and development of plans for the project for a prolonged period previously.

Roberta Annan Capital Partners to help with Ghana Smart Cities project

RACP and the other two entities have been among the firms busy on the project, in addition to Aristotle Incorporated, Hughes Corporation, Cisco representatives and Sylversys Consulting International. The three firms have now been shortlisted as the final set to work on the project.

Based in Accra, RACP is a management consultancy that facilitates cooperation between the public and private sectors, primarily by identifying potential areas of investment. The firm offers advice to investors in Ghana and across Africa, in addition to offering support with fundraising and business development.

Smart cities are increasingly a popular instrument of growth, not only in Africa but also in other developing countries across the globe. Ghana is a country renowned for its natural beauty, and has drawn a steady stream of tourism in recent years. Additionally, the country is currently a hotbed of economic growth.

The newly formed democracy represents a higher degree of political stability than in other regions across Africa, and is an ideal market for the development of smart cities. The firms involved will also have a presence in the smart cities, with Celltel already booking four floors in a new office building.