Language is a major barrier to internet accessibility in Africa

29 November 2018 Consultancy.africa

Increased internet-connectivity might not be translating into increased internet-accessibility, primarily due to the fact that internet-based tools such as voice recognition are not available in most African languages – according to collaborative analysis from consultancy firm Caribou Digital and the Digital Financial Services Lab.

Much has been made of the rapid spread of internet connectivity across Africa. Some studies predict that Africa will have as many as 1 billion internet connections by 2022, which is expected to boost the continent’s digital ecosystem in general. One reason for this rapid spread of internet access has been a sharp drop in the cost of internet connections. 

The low cost of internet has created a more equitable environment on the one hand, as individuals from all socio-economic backgrounds can now make the most of digital applications. However, new analysis shows that there remain barriers to a truly equitable internet environment.

Farnham–based investment advisory and research firm Carabou Digital has conducted a comprehensive analysis in collaboration with the Digital Financial Services Lab with a focus on the language barrier that emerges when most internet applications are developed only in a handful of languages.

Language is a major barrier to internet accessibility in Africa

Voice recognition technologies such as Alexa by Amazon and Siri by Apple are rapidly gaining popularity, so much so that 50% of all search functions will be voice-based by as early as 2020. Much like most other internet applications, however, these tools neglect most African languages.

As of this year, there are over 98 million Swahili Speakers in Africa and over 63 million Hausa Speakers. Other languages with tens of millions of speakers on the continent include Yoruba, Oromo, Zulu, Igbo, Amharic and Berber, most of which are absent from internet applications.

According to the firm, this situation appears to be far from rectification, given that most companies that are developing internet-based tools continue to focus on perfecting their capabilities in English. One reason for this gap in priorities is that English-speakers in Africa constitute the high-income population, which is the area of most potential profit.

Nevertheless, there are also more practical barriers to developing such technology to function with other African languages, including the fact that there is a lack of data available to develop machine learning in more remote languages. The development of these technologies requires approximately 100,000 hours of recorded speech, which is lacking for most African languages.  

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Market trends that are emerging in a post-digital African economy

15 April 2019 Consultancy.africa

The discourse is now moving to a post-digital world, where the differentiating factor among a sea of digitalised firms will become the capacity to deliver personalised services based on individual customer needs – among other things – according to a new report from global management consultancy Accenture.

Businesses in Africa have been navigating a period of rapid digitalisation recently. The continent is set to have as many as 1 billion internet connections over the next two years, which means that the population is set to be wired in. The business environment has been looking to capitalise on this digital market.

While the bigger firms have been quick to adopt digital technology within their operations, smaller businesses were initially weary due to the high costs involved in digital transformation. Nevertheless, a number of these firms are realising the value of digital integration, and Accenture is looking towards the next step.

As per a new report from the firm, most businesses are on their way to digitalisation, which is restoring a certain uniformity to the market. In this context, digitalisation is no longer the differentiating factor. Businesses must now focus on developing mechanisms for customer relationships, among other enhancements.

Market trends that are emerging in a post-digital African economy

The technology that will take centre stage in the new scenario includes distributed ledger technology, artificial intelligence, extended reality and quantum computing (DARQ). Such technologies allow firms to “reimagine entire industries”, as per the firm’s analysis, and nearly 90% of firms are already experimenting with such technology.

Another key trend that is emerging in the post-digital world is the need for cyber security. According to Accenture, cyber security is no longer an individual effort from companies, but must be a collaborative effort across all stakeholders in any given sector that has digitally integrated.

“Ecosystem-driven business connections increase companies’ exposure to risks. Leaders recognise that just as they collaborate with entire ecosystems to deliver best- in-class products, services, and experiences, security must join that e­ffort as well,” says the firm.

“Technology is creating a world of intensely customised and on demand experiences, and companies must reinvent their organisations to find and capture those opportunities as they come,” adds the firm, urging that meeting customer needs is now more about speed than about service.