Mercer opens new francophone Africa hub in Casablanca, Morocco

01 November 2017 2 min. read
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Global human resources consultancy Mercer has opened a new hub in Morocco. The firm’s new Casablanca based Financial City bolsters its presence in the country, and aims to support its other francophone North African teams with a range of wealth and career solutions.

The move reflects, according to said David Anderson, President of Mercer’s Growth Markets Region, the firm’s growing commitment to the Africa continent, where it currently serves clients in 41 of Africa’s 54 sovereign states. “Africa is an important part of our growth strategy for Mercer. We’ve been operating on the continent for many years and we continuously look for ways to bring differentiated value to our clients. Strengthening our footprint in this growing and thriving region will allow us to improve client service across their health and benefits needs.” 

Mercer was already active in Morocco, serviced locally through an established strategic partnership with AFMA, the largest brokerage in the country. Commenting on why the HR consulting firm picked Casablanca as the base for its expansion, Anderson highlighted that North Africa “continues to show great promise”, adding that Morocco is “the ideal hub for growth across Francophone Africa.”

Mercer opens new francophone Africa hub in Casablanca, Morocco

According to recent data from Mercer’s own annual ‘Quality of Living Index’, Casablanca is Morocco’s second best city to live and work in, trailing just the kingdom’s capital Rabat.

Mustafa Faizani, CEO of Mercer UAE & India, Middle East, Turkey, and Africa, added, “Expanding our presence to Morocco with the new Casablanca Financial City hub is a critical step toward enhancing our leading position in the region and leveraging the market’s full potential to address our clients’ unique hyperlocal needs, across health, wealth and career.”

Globally, Mercer has more than 20,500 employees, based in more than 40 countries. The consulting firm is a wholly owned subsidiary of Marsh & McLennan Companies, the parent of also Oliver Wyman (a management consulting firm), NERA Economic Consulting (an economics consultancy), Marsh (a broker) and Guy Carpenter (a reinsurance broker).