Nadine Tinen named Senior Partner and Head of PwC in Francophone Africa

Big Four professional services firm PwC has appointed a new regional Senior Partner for their practice in Sub-Saharan Francophone Africa. Nadine Tinen replaces Edouard Messou, and will join the Territory Leadership Team for France and Francophone Africa as well.

The African continent is amid a period of transformation, and the consulting industry in the region is gearing up to meet the wave of upcoming business head on. Alongside a rapid expansion of the digital landscape on the continent, experts predict that the economy in the region will skyrocket in the near future. As a result, international companies are looking to devise nuanced strategies to capitalise on this growth, for which they will increasingly turn to consulting firms.

As part of the efforts to prepare for the imminent expansion, accounting and advisory giant PwC has appointed a new Senior Partner for the oil-rich region of Francophone Sub-Saharan Africa in the form of Nadine Tinen, who has over two decades of experience in the field of consulting at PwC.

Tinen is primarily a tax specialist, having obtained a postgraduate diploma in tax law from the University of Bourgogne in Dijon, followed by a Magistère specialised diploma in corporate law, tax, and accounting. In addition, Tinen also has an international diploma in European tax law.

Following her education, Tinen stepped directly into the world of professional services as an Associate in the Tax and Legal Department at PwC in Cameroon. She has remained at the firm ever since, being promoted to Partner in 2010. In addition to the promotion, Tinen was put in charge of the firm’s practice for Cameroon at the time.

As part of the firm’s strategy going forward, Tinen hopes to collaborate on major transformational projects in the region, both in the government and the private sector. In addition, she hopes to revamp the employee experience at PwC in the region through the promotion of opportunities for career development.

As economies on the continent rapidly integrate, Tinen will also seekto promote collaboration among the various PwC operations across Africa. In absolute terms, the new Regional Partner hopes to achieve revenue growth of more than 40% in the region by 2022.

Commenting on her new role, Tinen said, “Africa is a continent on the move, with an important role to play in the future of global affairs. In 2050, Africa will represent 12% of global wealth. Demographic, economic and social change is underway on the continent, and it’s happening now. This is why we need to work with the stakeholders in African development – spanning society, local communities and national, pan-African and even international businesses – to help them carry out their projects, from the initial strategy phase right up to completion. We believe that helping these stakeholders grow will allow us to contribute toward the development and promotion of Africa as a whole.”

She added, “In addition to setting ambitious financial and business objectives, I will make diversity the focus of my term as Regional Senior Partner. I will continue to take positive action to support the advancement of women in business and in African society as a whole. At PwC, we believe in rewarding excellence regardless of gender and in encouraging individual career plans that allow our employees to achieve a healthy work/life balance.”