Chain Reactions Nigeria wins awards in technology and reputation management

Lagos-based public relations and communications consultancy Chain Reactions Nigeria has bagged two separate accolades, one at the globally renowned SABRE Awards and the Western African Pitcher Awards. The firm was recognised for its use of technology and its adept reputation management.

The firm works in the public relations and integrated communications domain, offering a broad suite of services including strategy development, government relations, reputation management, crisis management and content strategy development, among a number of others.

Chain Reactions Nigeria was established in 2006 in Lagos, and has since grown to have an international profile. The firm is currently an exclusive Affiliate of Chicago-based Edelman, which is currently the largest public relations network across the globe, operating in 65 countries.

At the end of last year, the firm began leveraging Facebook as a platform for publicising its events and products in Nigeria as well as across the broader region of West Africa. This work has now been recognised at the SABRE Awards, through a Certificate of Excellence in the Technology Category.

Alongside its work in the online domain, the firm has done well to navigate the increasingly comptetitive public relations market in Nigeria. As Nigeria has become an economic centre for West Africa, the demand for public relations services has grown tremendously, prompting the public sector to ensure that minimum standards are met in the sector.

Chain Reactions has been meeting these standards. The firm supported newly established Polari Bank with its issue and reputation management in Nigeria, in the wake of a barrage of negative feedback that the bank received when it was first incorporated. For this, the firm received the Silver Award in the Reputation Management Category at the Pitcher Awards in Lagos.

Commenting on the recognition, Managing Director at the firm Israel Jaiye Opayemi said, “These awards will motivate us further to continue to offer more innovative solutions and creativity in solving problems for our clients. The awards boost our commitment to delivering outstanding work in Nigeria’s PR and integrated marketing communications ecosystem.”