PR consultants in Africa receive integrated market communication training

30 April 2019 Consultancy.africa 2 min. read

Following a successful round in February this year, The Public Relations Consultants Association of Nigeria (PRCAN) has held another PRCAN Masterclass in Lagos, with the objective of strengthening the capacity and improving standards in the PR consulting industry across Nigeria. 

The association held one round on the 7th of February this year in Lagos, which was themed “Effective Presentation Skills.” The event was targeted at senior level PR professionals operating in Nigeria’s PR sector, especially those in charge of developing and managing PR strategies.

The event featured insights from a number of senior PR professionals in the country, and was a great success. Now, PRCAN is set to organise another Masterclass, with the specific theme and focus of this session being “an Introduction To Integrated Marketing Communications.”

PR consultants in Africa receive integrated market communication training

Speakers at the event consist of senior Integrated Marketing Communications professionals from across Nigeria, including Celey Okogun, who is the CEO of Silverbullet PR, and Mojsola Saka who is the Chief Operating Officer for Soulcomms. Both firms are part of the PRCAN network.

The event comes at a time when the Nigerian economy is rapidly expanding, and is drawing considerable investment from a number of foreign businesses. In this context, the public and private sector experts alike believe that having high standards in the PR sector is essential to ensure the country’s potential is realised.

Commenting on the event, President of PRCAN John Ehiguese said, “This training is designed specifically for entry and junior level executives in PR agencies. It is aimed at engendering a proper understanding of how the different elements of the IMC mix such as Public Relations, Adverting, Experiential Marketing and Digital Marketing, operate individually, and in an integrated manner, to solve clients’ Marketing Communications challenges.”

Muyiwa Akintunde, Vice President of PRCAN added, “Participants at the end of the session will be able to have a working understanding of the different IMC disciplines and also know how to choose the right mix to achieve the objectives of their IMC campaigns.”