Tanzania's Yanga SC signs consultancy deal with La Liga

La Liga and Sevilla FC are set to provide economic and sports management support to Tanzanian football club Young Africans Sports Club (Yanga S.C.) as part of a new strategic consultancy agreement between the three entities.

The three-year consultancy deal includes a wide variety of services, including advice on club management, engagement with the fans, marketing & sales functions, economic management, international development and even digital transformation at the club. This is according to La Liga’s International Development Director Oscar Mayo.

For now, advice will be provided through virtual channels, although officials from Sevilla FC will be sent to Tanzania as soon as travel restrictions are lifted and health & safety is ensured. “When the circumstances allow it, our coaches will be present in Tanzania,” said Jose Maria Cruz, Director of Sevilla FC, speaking to Goal.com.

Yanga SC is among the most successful clubs in Tanzania, with more than 25 Tanzanian Premier League titles under its belt, and five wins in the last ten seasons. This is among a variety of other domestic success that the club has achieved over the years, which makes it a strategic partner for La Liga and Sevilla FC.

As explained by Mayo, Africa is the region with the fastest growing viewer base for La Liga, while the organisation already has strong ties in Tanzania. Joining hands with one of Tanzania’s most successful clubs is a good way to cement La Liga’s presence in the region going forth.

“Our international strategy, as well as having a presence and increasing interest in the competition, has the aim of making football grow on a local level. We think that increasing interest in football in each country is good for everyone,” explained Mayo to Goal.com.

Football is increasingly becoming a strong economic entity across Africa, with a growing number of nations being involved in the international football landscape. The region’s football infrastructure, while vibrant, is still in need of internationalisation to some extent, and La Liga is hoping to be part of this journey.

Yanga SC is now in a strong position to lead the way for the region. The club’s chairman Mshindo Msolla indicated how the new deal was pivotal in Yanga SC’s history. “It is a new dawn for this great club of Tanzania as we venture into transforming ourselves into a respected club across Africa. We are very happy that the deal is now sealed and we now look forward to making the partnership a great success,” he said.