Artefact appoints Médéric Chomel as inaugural Managing Partner for Africa
Global data and AI consulting firm Artefact has appointed Médéric Chomel to the newly-created role of Managing Partner for Africa.
Based in South Africa, Chomel will build on the success of Artefact’s Moroccan office to further develop the company’s operations in the region.
A graduate of the engineering school Ecole Polytechnique in Paris, Chomel joins after 12 years with telecom giant Orange, where he held various roles in Europe, Africa and the Middle East, frequently working with Artefact.
Most recently, as Chief Data Officer for Orange in France, he oversaw the implementation of a company-wide data and AI transformation programme that included an AI-based application to ensure fibre installation compliance. In Jordan, where he was chief digital and innovation officer, deputy strategy officer and secretary to the board, he launched Orange Money, an e-wallet solution. Prior to that, Chomel was B2B chief marketing officer in Senegal.
On his move to Artefact, Chomel said: “During my tenure at Orange I experienced first-hand the dedication and expertise of the Artefact team, as well as its commitment to innovation – the company continues to push boundaries so that organisations can truly benefit from their data and the ongoing evolution of technology and AI.”
“When looking for my next challenge, the combination of being an Artefact partner and working in Africa, with its dynamic economy and vibrant youth culture that continues to embrace new technologies, was irresistible.”
Headquartered in France, Artefact has around 1,300 employees in 16 offices across Europe, Asia, North America, Latin America and Africa.
In Africa, Artefact has a business in Morocco, which launched in 2020 and currently has a team of around 40 data and digital experts – a number that it aims to double by the end of 2024. Chomel has been tasked with establishing a presence in South Africa and building out its presence in Africa.
Vincent Luciani, CEO of Artefact said: “Having collaborated closely with Médéric on several major projects at Orange we know the calibre that he brings and are delighted to welcome him to the Artefact team. Africa is an exciting region for us – the evidence to date indicates that data and AI will play a pivotal role in the continent’s continued transformation.”
“Médéric’s skills, experience and enthusiasm will help us to build on the work already undertaken in Morocco and open up new opportunities to help more enterprises reach their potential.”
