WPP Scangroup acquires majority stake in Kantar TNS Kenya

15 May 2018 Consultancy.africa

WPP Scangroup – a marketing consulting services firm operating across Sub-Saharan Africa – has acquired a majority stake in another WPP Subsidiary firm: Kantar TNS. The move involves the acquisition of shares previously held by Russell Square Holdings and International Research and Marketing Group Holdings.

As part of the global WPP network of marketing firms, WPP Scangroup is a Nairobi-based firm offering services in the communications, PR, and branding domains. The firm, which is based in Kenya and listed on the Nairobi Securities Exchange, has an extensive scope of operations, spanning 25 countries in Sub-Saharan Africa (SSA).

Scangroup, which was founded in 1996, operates with over a thousand employees on the continent – divided among the group’s long list of member firms, including Ogilvy & Maher, SCANAD, BluePrint Marketing, MediaCom Africa and a number of other marketing and PR agencies.

Having been operational in Africa for over two decades, the firm has indicated a desire to expand its operations, both in terms of geography and product offerings. For the latter, Scangroup is looking to add another dimension to its marketing services through the provision of market research and analysis, which it currently offers through research firm Kantar Millward Brown.

WPP Scangroup acquires majority stake in Kantar TNS Kenya

To this end, the firm has made a number of acquisitions in recent years, including Cavendish Square Holdings in 2013 and Experimental Marketing in 2014. Now, Scangroup has acquired a majority stake in Kantar TNS, which is the market research division of fellow WPP subsidiary firm Kantar.

The acquisition amounts to an 80% stake, 70% of which previously belonged to Russell Square Holdings, while 10% belonged to International Research and Marketing Group (which will continue to hold the remaining 20%). Kantar TNS’ strong presence across Kenya and Nigeria will offer Scangroup reinforcement in what are among the biggest markets on the continent.

Established in 1988 in Kenya, Kantar TNS specialises in market research, and leverages its analytical capabilities to offer clients with strategies for entry and growth into the complex and diverse African markets. Kantar TNS' clients include firms from within Kenya as well as multinational corporations looking to capitalise on emerging markets.

Commenting on the acquisition, Chief Executive of Scangroup Bharat Thakrar said, “The focus on research and data-driven operations perfectly fits our goal of providing horizontal, integrated communications services and products across the Sub-Saharan region. This deal increases WPP Scangroup’s presence and capability, enabling it to build a leading position in the market research business.”

PRCAN arranges training programme for senior PR professionals in Nigeria

05 February 2019 Consultancy.africa

With the objective of equipping budding professionals in Nigeria with the skills and expertise required to run a public relations firm, the Public Relations Consultant Association of Nigeria (PRCAN) has completed its preparations for its annual capacity building workshop known as PRCAN Masterclass.

Nigeria is the largest economy in Africa, and the country’s large and relatively young population create conducive conditions for substantial economic growth in the future as well. A number of organisations in the country are currently working to ensure that the entrepreneurs in the country are well supported in terms of expertise and know-how.

The Institute of Management Consultants in Nigeria trained 35 consultants in various domains of consulting, allowing them to elevate their professional status. PRCAN has been training young public relations professionals on an annual basis for over 16 years now.

PRCAN arranges training programme for senior PR professionals in Nigeria

The organisation has now announced that the plans have been completed for the 17th edition of PRCAN Masterclass, which will be held on the 7th of February this year in Lagos. The event is centred around a training session, which is due to introduce professionals to “Effective Presentation Skills.”

The target audience for the session consists primarily of PR professionals that operate at senior levels in various organisations across the country, particularly those in charge of managing the PR operations for their firms and Integrated Marketing Comunications agencies.

The event features speeches from a number of illustrious PR professionals, including Jaye Opayemi – Chief Strategist at Chain Reactions Nigeria – and Bolaji Okusaga, who is the Chief Executive Officer at Precise Platforms. Kenneth Esere from the School of Media and Communications will also speak at the event, providing an academic perspective.

Commenting on the event, President at PRCAN John Ehiguese said, “One major challenge with the public relations industry in Nigeria today is capacity. The profession suffers from an inadequacy of well trained professionals who will enable it grow at the rate that it should and bring it up to speed with what obtains in other parts of the world. PRCAN will continue to focus on its core objective of capacity building by organising training programmes to help improve the level of skills and competences in the industry at large.”