What are the top consulting firms in Africa for Marketing services? The top Marketing consulting firms in Africa list presents the region’s leading consultancy firms specialised in Marketing, based on the insights from clients, consultants, and our database of firm capabilities.
Capabilities are assessed on the breadth and depth of Marketing offerings, advisory and implementation expertise in Marketing, the track record of consulting projects in the area of Marketing, and the quality of thought leadership.
This ranking is currently work in progress
Our ranking sets out to answer one basic question: what are the top consulting firms in Africa?
The consulting industry of Africa is home to hundreds of consulting firms – large, mid-sized, boutique and niche consultancies – serving clients across all industries and segments, and specialised in every conceivable area of expertise. Our Top Consulting Firms guide presents the industry’s leading players based on industry analysis and the views from both clients and consultants.
Yes, all firms ranked can showcase their recognition free of charge. Our Media Kit includes shields, graphics and artwork that support marketing and communication campaigns. Feel free to make use of the assets.
An active company listing is part of a paid membership that is separate from the ranking methodology. A company listing includes an active company profile in Top Consulting Firms in Africa and Consulting Firms. The fee is $999 per year – registration can be completed in 2 simple steps on our Activate your company profile page.
The Top Consulting Firms in Africa ranking is based on the ranking blueprint by Consultancy.org, our parent platform which conducts similar rankings across all regions and major countries.
The approach follows five key principles:
A key starting point for our ranking is which types of firms can participate (‘scope’). Our Top Consulting Firms ranking centres around management consulting and digital transformation services, including fields which are directly adjacent to these areas.
Professional services that focus purely on the following areas are excluded from the process: Audit, Architecture, Communications, Creative, Engineering, Marketing, Investment Banking, IT managed services, BPO managed services, Public Relations, and Training.
For professional services with a blended service portfolio, such as accounting firms or IT companies with advisory practices, our ranking assesses and ranks the advisory side of the business.
Yes, all firms that have operations in Africa and meet the scope of our blueprint (see previous question) participate in the ranking. The ranking is fully inclusive and there are no fees throughout the process, from entry to qualification.
More than 700 consulting firms were assessed for the latest edition of Top Consulting Firms in Afica.
Our approach takes an industry-wide and 360-degree approach to evaluating firms. We gather insights from clients, from consultants, conduct our own assessments, and draw on all credible information available in the public domain and research.
The ranking is based on two pillars: a survey of clients and consultants, and a capabilities assessment. Both factors have a weighting of 50%.
The views of clients and consultants are captured through Consultancy.org’s survey tool, which is open all year round.
Per 01/01/2025: More than 4,000 client reviews have been submitted by buyers of consulting services, and more than 15,000 peer reviews from consultants have been received across 80+ areas of service.
The capabilities assessment is based on an evaluation of five factors: firm capabilities, industry awards, prestige, thought leadership, and popularity on Consultancy.org. For each factor, data is gathered from Consultancy.org’s extensive database of firm capabilities and track record, from input received from consulting firms, and from credible external sources.
Firms that score above the threshold for ranking entry are included in the Top Consulting Firms in Africa list, with winners sorted across five levels: Diamond, Platinum, Gold, Silver and Bronze. Within each level, consultancies are sorted based on their average score, however, note that differences within a level can be negligible.
Firms that do not meet the threshold are excluded from the ranking. Across our rankings, over 80% of the advisory firms assessed do not make the ranking.
The Top Consulting Firms in Africa rankings spans firms from all countries in the region, including: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Democratic Republic of the Congo, Republic of the Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia and Zimbabwe.
Out of more than 500 consulting firms assessed, only the leading players qualify for the ranking. If your firm is not ranked, it means that your firm did not gain sufficient positive data points to be included.
Consultancy.org’s ranking methodology is based on two main pillars: data from surveys, and a capabilities assessment. In short, it means that your firm did rank well enough on these pillars to included.
Not being listed in the ranking could also mean that your firm was not part of our database. For questions on this, send us an email.
As with any ranking, assessing what defines a ‘top firm’ is an ambiguous task. The answer depends on a wide range of factors, and more than anything else, on the data that is available and analysed.
Consultancy.org’s ranking methodology is based on two main pillars: data from surveys, and a capabilities assessment. See the methodology for details.
Several ways to improve the score of your firm are:
The next edition of Top Consulting Firms in Africa will be released in 2026.
Consultancy.org