Sage East Africa to launch Sage Business Cloud solution for Ethiopia

Business software solutions firm Sage East Africa has emphasised the need for innovation amongst businesses in Ethiopia in order to support the drive for international competitiveness. Among the recommendations is the adoption of Sage’s Enterprise Management Solution, which is designed to reduce operational costs. 

The platform employed by the firm to make its assertions was a CIO East Africa Breakfast Series, which was based on the theme of Enterprise IT Transformation. The message was delivered by Regional Director for Sage East Africa Nikki Summers, who urged businesses to adopt a forward-looking approach.

Ethiopia is amongst the fastest growing economies in Africa, and is situated in the region of East Africa, which is drawing substantial amounts of foreign investment due to a combination of political stability and economic growth. As a result, businesses in the country are currently focused on becoming internationally competitive.

Summers illustrated for businesses in the country that the rapid spread of digital access in Africa as well as across the globe will likely lead to a data economy. In this context, a digital enterprise management solution like that now being offered by Sage in the country is the ideal mechanism to ensure efficiency and growth.

However, she emphasised how a number of businesses across the globe remain ill-equipped to deal with this new scenario. “Only about 10 percent of companies have established a “single source of truth” for their data, that is, unique storage spaces, or databases, for enterprise-wide data objects.”

Sage is launching its solution in the Ethiopian market with the specific objective of filling this gap, and has commissioned research-based consultancy Forrester Consulting to conduct an evaluation of the potential impact that Sage solutions can have in the rapidly expanding East African market.

Forrester Consulting thus conducted a Total Economic Impact study in the country, which will enumerate the returns on investment for Sage if it were to launch products such as the Sage Business Cloud in Ethiopia. The results were promising to say the least, which has prompted Sage to launch its product in the market.