BHM begins digital transformation with SAP ERP integration

26 November 2018

Lagos-based public relations consultancy Black House Media (BHM) has announced its decision to integrate cloud-based ERP system SAP within its scope of operations. The first step towards digital transformation marks a new chapter in the firm’s story, and was announced at its 13-year anniversary.

BHM was founded in 2005 as a public relations firm, and has since expanded significantly both in terms of its suite of service offerings but also in terms of its geographical reach. Having begun with an office in Ikeja, Lagos, the firm has since made a foray into one of the world’s largest financial markets through an office in London.

In terms of services, the firm has grown out of its role as a PR agency to incorporate service offerings in media management social PR, crisis management, brand promotion, corporate communications, as well as content creation & marketing. The firm also prides itself on its capabilities in the digital PR domain.

BHM begins digital transformation with SAP ERP integration

It is this last domain that the firm has now made the decision to bolster, by bringing on board the SAP enterprise resource planning (ERP) system. SAP is based on the cloud, and is designed specifically to improve the internal procedures and mechanisms for organisations and make them more efficient. 

The ERP system can be applied to any aspect of a firm’s operations, including procurement, manufacturing, service, sales, finance and even human Resources. SAP allows for on-premise deployment, the integration and automation of core processes and a real time stream of accurate information.

BHM has adopted SAP as a mechanism to accelerate its growth, not only across an increasingly digitalised regional economy, but also across the globe. The firm is aspiring to compete with some of the leading media agencies and consulting firms across the globe, according to its CEO Ayeni Adekunle.

“The BHM vision is to become Africa’s leading media and public relations organisation. We believe the only way to do this is by deploying the most advanced technology solutions, extraordinary human talent and creative thinking which will deliver unbeatable results for our clients and consumers, while also building a far reaching reputation for the business and profit for our investors,” said Adekunle.

Sage East Africa to launch Sage Business Cloud solution for Ethiopia

01 March 2019

Business software solutions firm Sage East Africa has emphasised the need for innovation amongst businesses in Ethiopia in order to support the drive for international competitiveness. Among the recommendations is the adoption of Sage’s Enterprise Management Solution, which is designed to reduce operational costs. 

The platform employed by the firm to make its assertions was a CIO East Africa Breakfast Series, which was based on the theme of Enterprise IT Transformation. The message was delivered by Regional Director for Sage East Africa Nikki Summers, who urged businesses to adopt a forward-looking approach.

Ethiopia is amongst the fastest growing economies in Africa, and is situated in the region of East Africa, which is drawing substantial amounts of foreign investment due to a combination of political stability and economic growth. As a result, businesses in the country are currently focused on becoming internationally competitive.

Sage East Africa to launch Sage Business Cloud solution for Ethiopia

Summers illustrated for businesses in the country that the rapid spread of digital access in Africa as well as across the globe will likely lead to a data economy. In this context, a digital enterprise management solution like that now being offered by Sage in the country is the ideal mechanism to ensure efficiency and growth.

However, she emphasised how a number of businesses across the globe remain ill-equipped to deal with this new scenario. “Only about 10 percent of companies have established a “single source of truth” for their data, that is, unique storage spaces, or databases, for enterprise-wide data objects.”

Sage is launching its solution in the Ethiopian market with the specific objective of filling this gap, and has commissioned research-based consultancy Forrester Consulting to conduct an evaluation of the potential impact that Sage solutions can have in the rapidly expanding East African market.

Forrester Consulting thus conducted a Total Economic Impact study in the country, which will enumerate the returns on investment for Sage if it were to launch products such as the Sage Business Cloud in Ethiopia. The results were promising to say the least, which has prompted Sage to launch its product in the market.