BrazilAPO Group selected as Official Newswire for One Planet Summit in Kenya
Media relations consultancy APO Group has been tasked with publicity and information dissemination for the One Planet Summit that was held in Nairobi earlier this month. The event consists of interactive seminars that aim at promoting sustainable practices across Africa’s financial environment.
As development projects pick up momentum across Africa, sustainability has increasingly come to fore as an issue as countries look to ensure that advancement in their infrastructure comes at the lowest environmental cost possible. The One Planet Summit was organised with the intention of publicising this debate.
The high-profile summit was attended by officials of the highest level, including French President Emmanuel Macron and Kenyan President Uhuru Kenyatta, who both co-chaired the event. The summit also featured a speech from the President of the African Development Bank Akinwumi Adesina.
Given the significance of the issue at hand, the responsibility of publicising the event is a heavy one, and has been bestowed on media relations consultancy APO Group. Africa is one of the firm’s key markets of operation alongside the Middle East, which gives the firm a strong foundation in the region.
The firm has been appointed as the event’s “Official Newswire,” which entails the responsibility of distributing all news and press releases pertaining to the event across Africa. APO Group has more than 250,000 media contacts combined in the print and online domain, which is a strong network to leverage for publicity.
Last year, the firm developed a tool for the distribution and monitoring of press releases, which will play perfectly into its requirements for One Planet. The firm has already been responsible for publicity at a number of key pan-African events over the last year, including the Rugby Africa Gold Cup 2018.
Commenting on the project, newly appointed CEO of the group Lionel Reina said, “We are thrilled to be selected as the Official Newswire of the One Planet Summit. Our appointment is recognition of our unique position within media relations - bridging the gap between prestigious organizations and their target audiences. Whenever the eyes of the world are on Africa, we are privileged to be able to help ignite the debate and drive engagement across the continent.”
