Lionel Reina replaces Pompigne-Mognard as new CEO at APO Group

Media relations consultancy APO Group has restructured its senior leadership, having appointed Lionel Reina as its new CEO, while the former CEO Nicolas Pompigne Mognard takes on the role of Chairman for the group and begins an Africa-centred private investment fund.

APO Group is a consulting firm that operates with a primary focus in the African and Middle Eastern markets, and offers a broad range of services including media relations, press release distribution, event promotion, media monitoring, public relations and media intelligence services, among others.

Reina holds a degree in Business Administration, and has worked with a number of illustrious organisations throughout his two-decade career. He began at T-Systems Enterprise Services, where he spent four years and ended up as the Director for International Business Development.

He then joined Global One for just over three years before joining Orange Business Services, where he spent nearly 11 years and held the positions of Vice President for Sales in Western Europe as well as General Manager for the Europe, Middle East and Africa region.

Reina also held the position of Director for the Communications, Media and Technology department at global management consultancy Accenture for just under two years. In the last four years, he spent a brief spell as CEO of Simstream followed by a brief spell as Managing Director for the Benelux region at Damovo.

He will now join the APO Group, a firm that has been rapidly expanding its operations across the African continent recently, not only through a major project to promote Rugby Africa across the world, but also through the launch of a new press release monitoring tool.

Nicolas Pompigne-Mognard – who now takes over as Chairman – said of Reina’s appointment, “this is the right time for APO Group to bring in a professional CEO as we continue to grow. I have known Lionel for many years, and from the moment I decided to change my role, I was certain he was the right person to help change the narrative of APO Group and move us forward to the next level and beyond.”

Reina himself added that “this is a great opportunity and I want to personally thank Nicolas for the trust he has placed in me, I've been following the progress of APO Group for years and been hugely impressed by their approach to innovation and willingness to stay ahead of the competition.”