Brazil2019 edition of business growth programme kicks off
Following two sold-out previous editions, the third edition of the Ghana Business Star Growth Program kicks off next month. The year-long training programme, an initiative by GNBCC and international consulting firm The Next Organization, grooms Ghana-based professionals for a successful entrepreneurial career.
The programme has been crafted to meet the needs of either entrepreneurs with a growth objective, or business leaders seeking to grow their leadership impact. “By joining the programme, participants can develop themselves both professionally and personally,” says Femke Dekker, who is heavily involved with the 2019 edition of Ghana Business Star Growth Program.
The hard skills participants will be trained in range from strategic fundamentals such as business planning, market and competitor analysis and defining value propositions, to client focused capacities including being able to define and implement a customer journey, crafting a pricing strategy and setting up a route to market that includes an online component. Other modules included in the curriculum span areas such as financing, regulatory and process management.
Amid an increasingly disruptive environment, people management skills are becoming of growing importance for strategy execution and change to stick. Global research has shown that of the roughly 50% of business transformation or entrepreneurial growth stories that disappoint, people commonly belong to one of the key bottlenecks. The Ghana Business Star Growth Program therefore dedicates two learning modules to human capital – one focused on best practice human resources, and another on how sustainable change can be embedded within an organisation.
The programme consists of a general kick-off for all participants, followed by two-day challenge sessions held three times in the coming twelve months. “Based on group needs, extra offline sessions are organised, and individual progress is followed too and supported by one-to-one coaching to ensure that all participants reap the insights to bring their knowledge into practice,” says Dekker.
On Thursday the 29th of August at 4.00pm a final information session is being organised in Accra for participants that seek to know more about the programme. The session is held at the premises of GNBCC, the programme’s co-organiser (Royal Netherlands Embassy, 89 Liberation Road Ring Road East, Accra).
For more information on the Ghana Business Star Growth Program, check the website of the event.
