BrazilEgyptian team wins KPMG sponsored Enactus World Cup
A team from Cairo University has won the KPMG-sponsored Enactus World Cup 2019, which took place in California this September. The winning team was recognised for developing a women-only, self-sufficient social enterprise – Project Rosie – that provides organic menstrual pads.
The event took place in San Jose between the 16th and 18th of September this year, and was a substantial collection of innovative ideas. As many as 700 students hailing from 152 universities participated in the event, representing 32 different countries from across the globe.
The annual Enactus World Cup is aimed at bringing together global academics, students and entrepreneurs to discuss ideas that can contribute positively to society. Students present their ideas for social change and empowerment, while a range of industry experts look to translate these ideas into reality.
Having reviewed the vast pool of entries, experts at the event deemed Project Rosie as the most effective channel of social change. The project tackles significant issues of women empowerment and gender equality, while simultaneously tackling issues of sustainability that are central to discussions across the globe.
The project takes into consideration three different Sustainable Development Goals, namely clean water & sanitation, decent work & economic growth and reduced inequalities. The main aim of the project was to increase affordability of sanitary pads in various regions across Africa, where women have traditionally struggled to afford the pads.
As part of Project Rosie, women are engaged in making the pads, which offers employment prospects, while the pads are low-cost and made out of organic, sustainable materials. As a result, the project has a number of far-reaching social benefits, stretching across a number of communities.
Commenting on the event, KPMG Client Care Executive and Foundation Chariman Rob Arning said, “It is inspiring to see this next generation of leaders develop world-class ideas to create sustainable change. Enactus gives these young entrepreneurs a global platform to make a real difference in the world. KPMG is honored to collaborate with Enactus for over two decades.”
