BrazilPhillips Consulting launches new brand profile and service operations
Nigerian management consultancy Phillips Consulting unveiled its new brand, profile and logo at the Nigeria South Africa Chamber of Commerce (NSACC) monthly breakfast meeting held in Lagos, which consists primarily of a greater focus on expanding its scope of services beyond training and outsourcing.
Among a number of crucial discussions, a highlight for this months breakfast meeting at the NSACC was the revelation of Phillips Consulting’s new profile by Robert Taiwo, who took over as Managing Director at the firm in December last year. This month’s event was sponsored by Phillips Consulting, allowing it the privilege of unveiling its strategy.
Now, the strategy has been revealed and it reflects a simple objective – diversification. The firm not only unveiled its new logo, but also indicated that its suite of services would now include support with strategic innovation, digital technology consulting, project management and people transformation.
The move comes at a time when Africa’s economy is rapidly digitalising, and those looking to enter the lucrative market at struggling with tailoring their brand to match regional preferences. The firm has already been engaged in launching a major Fintech solution for banks across Nigeria.
Taiwo explained, “As opposed to just a consulting firm that comes in, do a bunch of different things and leave, we see ourselves as part of the company, coming in to transform ensuring positive reports from implementation and more importantly, we can be proud of people sustaining the business even after we have gone.”
He added, “At Phillips Consulting, we are inspired by the challenge of transformation and passionate about the power of people. We have a people focused approach to driving organisational transformation and have been doing this since the inception of the firm. Now we are going to take it to another level.”
The Chairman of the firm, Foluso Phillips, also commented on the new identity, saying, “We are quite excited at this new phase in the life of our 26 year old firm. It is personally refreshing for me, to see my vision of building a sustainable institution to outlive us all, becoming a reality. With Rob at the helm of affairs and his redefinition of the firm as personified by a simple but refreshed brand image, I feel that a new generation is being truly born at Phillips Consulting. I believe there are exciting times ahead for us and our innumerable clients.”
