AB InBev enlists XLR8 to help with corporate communications and branding

04 December 2018 Consultancy.africa 2 min. read

Having recently signed a major contract with Accenture to simplify its operations across Africa, global brewing company AB InBev has now forged another strategic partnership in Africa. The firm has appointed communications management consultancy XLR8 to manage its public relations in the region.

AB InBev is one of the largest brewing companies across the globe, with a total employee count in excess of 200,000 and a value of approximately $45 billion. Over the last year the company appears to have been making concerted efforts to boost its operations across Africa.

In October, AB InBev renewed its contract with global management consultancy Accenture to integrate its comprehensive Distributor Management System across its Africa operations. The system provides a boost to efficiency at every stage of the supply chain, and is being integrated into AB InBev operations across Nigeria, Ghana, Mozambique and Zambia.

Last month, the firm contracted environmental consultancy SLR Consulting to study the impact of its operations on groundwater levels in Namibia. Now, the firm has enlisted the services of XLR8 Consulting, a Lagos based consultancy specialising in communications and public relations.

 AB InBev enlists XLR8 to help with corporate communications and branding

The firm offers a range of services, including customer communications, public affairs management, investor communication management, media relations management, employee relations and a number of others. For AB InBev, the firm will now take over corporate communications and branding, particularly in the region of West Africa.

Commenting on the appointment, Corporate Affairs Director at the firm Michael Daramola said, “We are building an organisation to last – brewing quality beers that consumers love and building brands that will continue to bring people together for the next 100 years and beyond.”

“Evidently, we need excellent partners on this journey. On the basis of its robust pedigree and compelling presentations, we are very confident that XLR8 possesses the wherewithal to add real value to our quest to continue to bring people together for a better world,” he added.

CEO at XLR8 Calixthus Okoruwa added, “XLR8 is honoured and humbled by this opportunity to be of service to an organisation whose iconic brands have become subjects of awe-inspiring case-studies in the world’s best business schools. We will consistently strive to justify the trust and confidence which International Breweries has reposed in XLR8.”