AB InBev enlists XLR8 to help with corporate communications and branding

04 December 2018 Consultancy.africa

Having recently signed a major contract with Accenture to simplify its operations across Africa, global brewing company AB InBev has now forged another strategic partnership in Africa. The firm has appointed communications management consultancy XLR8 to manage its public relations in the region.

AB InBev is one of the largest brewing companies across the globe, with a total employee count in excess of 200,000 and a value of approximately $45 billion. Over the last year the company appears to have been making concerted efforts to boost its operations across Africa.

In October, AB InBev renewed its contract with global management consultancy Accenture to integrate its comprehensive Distributor Management System across its Africa operations. The system provides a boost to efficiency at every stage of the supply chain, and is being integrated into AB InBev operations across Nigeria, Ghana, Mozambique and Zambia.

Last month, the firm contracted environmental consultancy SLR Consulting to study the impact of its operations on groundwater levels in Namibia. Now, the firm has enlisted the services of XLR8 Consulting, a Lagos based consultancy specialising in communications and public relations.

 AB InBev enlists XLR8 to help with corporate communications and branding

The firm offers a range of services, including customer communications, public affairs management, investor communication management, media relations management, employee relations and a number of others. For AB InBev, the firm will now take over corporate communications and branding, particularly in the region of West Africa.

Commenting on the appointment, Corporate Affairs Director at the firm Michael Daramola said, “We are building an organisation to last – brewing quality beers that consumers love and building brands that will continue to bring people together for the next 100 years and beyond.”

“Evidently, we need excellent partners on this journey. On the basis of its robust pedigree and compelling presentations, we are very confident that XLR8 possesses the wherewithal to add real value to our quest to continue to bring people together for a better world,” he added.

CEO at XLR8 Calixthus Okoruwa added, “XLR8 is honoured and humbled by this opportunity to be of service to an organisation whose iconic brands have become subjects of awe-inspiring case-studies in the world’s best business schools. We will consistently strive to justify the trust and confidence which International Breweries has reposed in XLR8.”

PRCAN arranges training programme for senior PR professionals in Nigeria

05 February 2019 Consultancy.africa

With the objective of equipping budding professionals in Nigeria with the skills and expertise required to run a public relations firm, the Public Relations Consultant Association of Nigeria (PRCAN) has completed its preparations for its annual capacity building workshop known as PRCAN Masterclass.

Nigeria is the largest economy in Africa, and the country’s large and relatively young population create conducive conditions for substantial economic growth in the future as well. A number of organisations in the country are currently working to ensure that the entrepreneurs in the country are well supported in terms of expertise and know-how.

The Institute of Management Consultants in Nigeria trained 35 consultants in various domains of consulting, allowing them to elevate their professional status. PRCAN has been training young public relations professionals on an annual basis for over 16 years now.

PRCAN arranges training programme for senior PR professionals in Nigeria

The organisation has now announced that the plans have been completed for the 17th edition of PRCAN Masterclass, which will be held on the 7th of February this year in Lagos. The event is centred around a training session, which is due to introduce professionals to “Effective Presentation Skills.”

The target audience for the session consists primarily of PR professionals that operate at senior levels in various organisations across the country, particularly those in charge of managing the PR operations for their firms and Integrated Marketing Comunications agencies.

The event features speeches from a number of illustrious PR professionals, including Jaye Opayemi – Chief Strategist at Chain Reactions Nigeria – and Bolaji Okusaga, who is the Chief Executive Officer at Precise Platforms. Kenneth Esere from the School of Media and Communications will also speak at the event, providing an academic perspective.

Commenting on the event, President at PRCAN John Ehiguese said, “One major challenge with the public relations industry in Nigeria today is capacity. The profession suffers from an inadequacy of well trained professionals who will enable it grow at the rate that it should and bring it up to speed with what obtains in other parts of the world. PRCAN will continue to focus on its core objective of capacity building by organising training programmes to help improve the level of skills and competences in the industry at large.”