Ethiopian Airlines appoints Ellerton & Co as partner for key APAC markets

Ethiopian Airlines, one of Africa’s largest airlines, has appointed Ellerton & Co as its communications partner for three key markets in the APAC region.

With a fleet of around 165 aircraft, most of which are Boeing and Airbus, Ethiopian Airlines is one of Africa’s aviation success stories. The company operates flights to more than 160 destinations (in collaboration with the Star Alliance) and has been named ‘Africa’s Best Airline’ for eight consecutive years by Skytrax.

To support its branding and growth ambitions in Asia Pacific, Ethiopian Airlines has appointed Ellerton & Co as its public relations and marketing agency for Singapore, Australia, and New Zealand.

Ellerton & Co’s team will support initiatives to promote the brand across key markets, and highlight Ethiopia and Africa as an interesting travel destination for people living in Singapore, Australia, and New Zealand. The campaign will have a strong focus on Addis Ababa and Singapore, key travel hubs for Africa and Asia.

Commenting on the collaboration, Oliver Ellerton, Founder of Ellerton & Co said: “Ethiopia is a country that many in Asia don’t know much about, but it’s unforgettable once you do. It’s the birthplace of coffee, home to ancient churches carved into rock, and the cradle of humankind. People across Asia-Pacific will love it. Our job is to tell these stories, to bring out the warmth and soul of both the airline and the country it represents.”

“As Ethiopia opens up and its economy accelerates, there’s a growing world of opportunity for both business and leisure. We’re investing in our fleet and our people to meet that demand – and we can’t wait to share the spirit of Ethiopian hospitality with more travellers from Singapore, Australia, and New Zealand,” noted Telila Deressa Gutema, Regional Manager for Singapore, Australia, and New Zealand at Ethiopian Airlines.