Deloitte, EY and OMMAX advise on acquisition of travel group Afrika Invest
Afrika Invest, an online travel agent and tour operator focused on Sub-Saharan Africa, has been acquired by private equity group Egeria. M&A advisors from Deloitte, EY and OMMAX advised on the deal.
Headquartered in the Netherlands, Afrika Invest helps travellers from +100 countries with high quality and fully customizable travel experiences to Sub-Saharan African countries, with a focus on Tanzania and Safari trips. Afrika Invest operates with several online platforms, including TanzaniaSpecialist.com and AfricaSafariTrips.com.
Through the strategic partnership with Egeria, Afrika Invest aims to continue its strong momentum and embark on its next chapter of growth. Egeria has invested alongside entrepreneurs and member of the management team, with terms and conditions of the deal not disclosed.
“Partnering with Egeria enables us to accelerate our growth ambitions. Together, we are taking the next step towards becoming the global market leader in tailor-made, high-quality safaris across Africa,” said Robbin Meulemans, Founder & CEO of Afrika Invest.
Established in 1997, Egeria is a pan-European investment company focused on mid-sized companies in Western Europe. Its portfolio currently spans around 20 companies.
“We are impressed by Afrika Invest’s growth journey and its unique and innovative approach to delivering high-quality safari experiences at scale. The company’s ability to scale its operations while maintaining exceptional service levels is truly unique. We are excited to partner with the management team as we support them in realizing the plan to further expand Afrika Invest into the global leader for safari itineraries,” said Egbert Prenger, Partner at Egeria.
The dealmakers
The transaction between the two companies was advised on by the Dutch arms of Deloitte and EY, who provided M&A advisory and financial due diligence services. OMMAX, a digital strategy consultancy from Germany, delivered the commercial and digital due diligence to Egeria.
Legal support was provided by HVG Law and Baker McKenzie.
