Africapractice opens Southern African headquarters in Botswana

Having received appeals and support from the government of Botswana, African communications consultancy Africapractice has established a presence in Gaborone. The new locale will act as the firm’s headquarters for the region of Southern Africa. 

Founded in 2003, africapractice is a consulting firm that specialises in the strategy and communications domains. Headquartered in London, the firm’s operations are purely pan-African in nature, with locales in Zimbabwe, Ghana, South Africa, Kenya, Tanzania, Nigeria, and a business portfolio that stretches across more than 40 African countries.

The firm’s emphasis lies in offering integrated solutions, which involves the gathering of information, analysis of the same, and the subsequent development of an engagement strategy, whether through advocacy or otherwise. The scope of operations exists in the communications domain.

Within this broad vertical, the firm offers specialised services in corporate communications, public affairs, investor relations, corporate citizenship, media relations, business strategy, digital strategy and several other segments; essentially all applications of communications strategy.

In terms of clientele, the firm’s 90+ staff tackles problems in a range of industries, including oil & gas, finance, fast moving consumer goods (FMCGs), agriculture, technology, and philanthropy. To this end, the firm has established a foothold in major business centres on the continent such as Casablanca, Dar es Salaam, Nairobi, Lagos and, now, Gaborone.

“Our presence in Southern Africa was established more than 10 years ago when Cyril Ramaphosa launched our first office in Sandton, South Africa. Since then we have maintained a presence in Lusaka and Harare and served clients in Malawi, Mozambique, Angola and Congo (DRC).” said Marcus Courage, CEO of africapractice.

Alongside the strategic location of the country, the move to Botswana was prompted by the government, which appealed to the firm to invest in the market and open a presence in the capital city. To see the move through, the Botswana Investment and Trade Centre offered support for every stage of establishment.

Commenting on the new firm in the country, Peggy Serame, Permanent Secretary for the Ministry of Investment, Trade and Industry in Botswana said, “The location of africapractice’s regional headquarters in Botswana is an exciting development. We are happy with the company’s plans to hire Botswana citizens and to invest in our country. This demonstrates the company’s approval of Botswana as an attractive destination for foreign direct investment.”