Boston Consulting Group | Research | Retail

An overview of Boston Consulting Group research in Africa:

Mastering Africa's complex consumer market requires tailored strategy Despite containing a monumental consumer market that is projected to grow rapidly in the near future, there are considerable complexities surrounding successful entry into the region.
03 January 2018

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Consumers in Africa are willing to spend and optimistic about the future Despite rising political uncertainty and high inflation levels, consumers across Africa remain as optimistic as ever, according to new analysis from global management consultancy Boston Consulting Gr
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BCG appoints Othman Omary as partner, based in Casablanca Continuing with its expansion activity in the Maghreb region, global management consultancy The Boston Consulting Group has appointed Othman Omary as a Partner and Managing Director of its Casablanca office.
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GDP doesn't adequately translate to economic well-being in sub-Saharan Africa The Boston Consulting Group (BCG) has released the latest edition of its Sustainable Economic Development Assessment (SEDA) scores for countries across the globe, and the results for Africa remain co
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