Quadrant MSL appoints Ucha Ajene to drive growth and transformation

Quadrant MSL is looking to rebrand itself from a public relations and communications agency to a strategic communications consultancy, and the latest move in this direction is the appointment of Uche Ajene as Managing Consultant at the firm. Ajene has over two decades of experience in consulting.

When it was established in 1990, Quadrant MSL was conceptualised as a public relations agency, supporting clients with corporate and public communications. The Lagos-based firm is a subsidiary of MSL group, which is the fifth largest public relations firm in the world, making Quadrant MSL one of the largest communications firms in West Africa.

The firm is now looking to undergo a shift in character to become a strategic communications consultancy, in accordance with broader market trends. As a result, its roster of services will expand to incorporate digital platform development, brand activation, and a range of communications in the finance and litigation domains.

To help with this reorientation, the firm has now appointed Uche Ajene as Managing Consultant. Alene will not only supervise the daily operations at the firm, but will also examine revenue growth strategy across all verticals, driven by an increased focus on innovative collaborations, trans-media partnerships, and the increasingly relevant digital solutions domain.

Ajene is a graduate in Business Administration with a specialisation in accounting from Boston University, and began her professional career as an auditor at Chicago-based Hill Taylor. She then worked as Senior Auditor for two firms consecutively, starting with a year at professional services firm Grant Thornton, followed by two years at American Express Tax and Business Services.

Since 2000, she has held a wide variety of roles, including Finance Project Manager at Perseco, Finance Director at Matrix Engineering Corporation, Business Development Manager and subsequently Head of Banking & Business Solutions at Pagatech, before making her first foray into the communications segment as Head of Corporate Communications at the FCMB Group.

Commenting on her appointment, Ajene said, “This is an exciting time to be joining Quadrant MSL as it transforms into a truly global Strategic Communications and Consultancy company. I look forward to our ambitious plans to expand and break ground, pioneer innovative, market-lead solutions for our clients, and give brands a unique opportunity to connect with a highly progressive digital audience worldwide.”